You know the basics of how to grow your small business with marketing. Now, it’s time to expand your marketing strategy and generate new leads to drive your business’ growth.

1- Learn From Your Competitors

Researching your competitors might provide you with useful information. In your quest to expand your company, it’s a fantastic chance to take lessons from their triumphs and setbacks.By conducting competitive analysis, your small firm can:

– Compare its offerings

– Identify new markets

– Create or update your business plan

2- Identify and Understand Your Target Audience

Without an understanding of your target market, it is impossible for a small firm to expand. A key component of your company’s growth plan is understanding who your consumers are and what they desire

It is preferable to know as much as possible about your market. This kind of information might help you reach out to new clients and be proactive.

3- Develop a Mobile-Friendly Website

Making a mobile-friendly website doesn’t mean you have to create a separate site for cellphones and tablets. It just means that when you create your site, you should pay attention to Responsiveness, Font and button sizes, Speed and User experience.

4- Create High-Quality Content

Creating content your target audience wants is an important part of any successful online marketing strategy. You’ll also want to invest in search engine optimization (SEO). This can improve your business’ ranking in search results, which makes it easier for people to find your company. The more traffic your website receives, the more opportunities you have to turn people into customers.

5- Nurture Potential Customers with Email Campaigns

It’s not uncommon for someone to visit your business’ website or storefront, but not make a purchase. Just because they didn’t buy something immediately doesn’t mean you can’t turn them into a customer later. One way you can do this is through email marketing. You can use this strategy as a way to nurture leads and encourage them to purchase at another time.

6- Enlist Your Customer with Loyalty & Affiliate Programs

Including affiliate and loyalty programs in your marketing plans will help you grow your clientele. A loyalty program gives benefits to customers who keep coming back to your establishment. It’s a smart tactic to increase client retention as well. By providing incentives for consumers to purchase goods or services, you may be able to retain clients and grow your revenue.

7- Customer Testimonials and Reviews

Nearly 95% of people read reviews before making a purchase. And, if a consumer sees reviews on your site, this can increase conversion by 270%. This means displaying customer reviews and testimonials on your site can increase sales and help your business’ growth.

8- Incentivize with Giveaways and Promotions

To persuade certain customers to click the “buy button” and proceed with the checkout process, a little more persuasion is required. This is when rewards come in handy.

If they do a purchase, you can add freebies to their transaction, such as a free sample or gift. Instead, offer them a special discount that they may apply to their subsequent orders. When a visitor is ready to depart, your website may even show them a pop-up that offers a special price if they buy now. This is a common tactic used by retailers to get customers to buy something.

9- Contribute as an Industry Expert

Becoming an expert in your industry can give you opportunities to contribute to:

– Blogs

– Online discussion groups

– Media interviews

The more places you can contribute, the more it increases your chances of reaching new customers. You don’t have to wait for someone to reach out to you for a contribution.

10- Take Advantage of Social Media

You’re likely using several different marketing strategies while running your business. But, as your business sees success and an increase in revenue, it’s probably time to grow. And to do that, you’ll need to change how you’re marketing your business.